Our platform is geared toward creating actual relationships with other group members. As you take the time to form meaningful relationships with each member in your group, you will be able to do more than just pass along a phone number. When you refer a member from any industry, you’ll be able to honestly say, “This is a good guy. You’ll like him,” or “This is a trustworthy woman. She will bring integrity to your project.” You can say that with confidence because you can trust that the franchise owners have done their job and properly vetted the member.
These kinds of details make a difference, especially in our culture. They create an immediate emotional connection, which makes your prospect more likely to call. Research shows that people make decisions about whether to buy with their emotions first, and then use logic to justify the decision they’ve already made.
This is not only applicable to the referral or referee scenario. It is applicable to your relationships with the people you refer as well. If other members sincerely know and like you, your name and company are going to come to their minds much more readily when it’s time to pass it along. Your fellow group members will be able to refer you as confidently as you are able to refer them.